Spoiler alert: A greeting card company would like you to buy stuff for your mom. The company milks the concept that motherhood and caregiving is a lot of work, but they’re milking it for the new millenium. Because instead of the card I gave my mom circa 1989 that listed out various jobs mothers stereotypically perform – chef, chauffeur, therapist, teacher, nurse – along with their salaries and then said something like, “You’re worth a million bucks! I love you, Mom!” motherhood is now the #WorldsToughestJob, you guys!
On the one hand, this is an ad by a greeting card company, not a principle-guided policy treatise, so there’s not much point in reading a lot into it.
That being said, it’s a great example of a larger cultural construct, namely “motherhood as joyous martyrdom” and that *is* worth looking at a little more closely. Only that would take a dissertation, not an 800 word blog post, so I’m going to stick to the point highlighted by this ad that strikes me as the most problematic. (Check out this piece and this piece if you’re interested in opinion pieces along the same line that deal with wider range of issues.)
Here’s my beef with “Motherhood: #WorldsToughestJob:” Motherhood is not a “job,” it’s a relationship.